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Sponsorship and Blogging

Let’s get this out of the way: I’m asking for money on Patreon. This post is about explaining why I’m asking for money, and justifying asking for money. You don’t have to give me money. You don’t have to do anything with your money you don’t want to! I won’t be offended! But I thought I should lay out my reasoning a little. And to start with, I’d like to introduce you to a friend of mine, Gollancz publicist and vlogger Stevie Finegan, aka SableCaught, who recently made this video:

(Transcript on her tumblr)

What I do here is labour. That is’s labour I do out of love makes it no less labour than my paid work as a bookseller, which I also do out of love; no less than the events I organise at work for authors I adore, for which organising I am paid; no less than writing a novel, which we all (I hope) agree authors should be paid for. It is effort, and time, and not always pleasant, especially when writing negative things about a book by someone one knows and likes. It is, in fact, work, and work is not necessarily its own reward.

I’m looking at a slightly different aspect of paid-for blogging than Stevie, though; while her subsequent video was directly paid for by one sponsor, in advance, I am asking you for money. Neither of these is intrinsically more honest or better a method than the other, I hasten to add – one is simply more open to me! I am doing this because I’ve blogged before, more than once, in more than one space, and fallen off the bandwagon. There is no positive reinforcement, no feedback, for blogging the way there is for, say, tweeting; at least not on the same scale; and writing a post takes more time than even a long tweetstream does. So not only is this labour that is expected to be its own reward, it can be lonely labour, too.

So, why put out my cap? As mentioned earlier, I work as a bookseller. The book industry is, as we all know, going through interesting times, and has been for a while; being a part-time employee in a bookshop keeps body and soul together and (thanks to a generous staff discount) in books, but at times rather tightly so. A little breathing room afforded me by your patronage would be a relief in those tighter times, and as someone with depression, that extra anxiety taken away would be a boon to my productivity here.

However, the greater reason, prompted by Stevie’s video, was that it’s positive reinforcement. Every time I post a review, or an essay, I’ll get a direct reward; every time I get a reward, I’ll know it was for doing the work, and that’s an incentive to do the work, even when it’s hard (and writing reviews, as any reviewer will tell you, often is hard), even when I don’t want to do it (no one wants to criticise their friends!), even when it seems pointless to do it (see also, depression). The Patreon sponsorship will reward me for doing the work, and thus, I’ll do more work, with reasons to do that work – especially once people build up an expectation of posts; extrinsic pressure to do the work, plus a reward for doing it? Yes, that’ll do.

So, in sum? Please put some money in the cap, and help me blog!


Finally, a disclaimer about sponsorship and bias. As Stevie says, sponsorship means you’re paying for my time, not my endorsement; I’m not going to pretend a work by someone who sponsors me is better or less problematic than it is (or conversely, a work by someone who doesn’t worse or more problematic!).

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